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WHAT THE NUMBER 7 SIGNIFIES

Each JCB wine is known by a number. And each number has deep significance for Jean-Charles Boisset, the collection’s creator and namesake. No. 7 symbolizes the time when Jean-Charles, at the age of 7, snuck a few tastes of some older Burgundies that his parents were serving at a dinner party. Naughty indeed. But the seed was planted for his lifetime’s passion and work.


Jean-Charles Boisset believes that no grape demonstrates the affinity between wine and style more than pinot noir. No. 7, for example, is what the French call DEBONNAIRE—meaning it has an easy, stylish charm. But at the same time, No. 7 is not a shy pinot noir. Its forward fruit is CHARISMATIC. And its mouthfilling earthy flavors coupled with its silky texture makes it downright SEDUCTIVE.

  • JCB No.7
  • PINOT NOIR
  • Debonnair
    Charismatic
    Seductive

  • Sonoma Coast
    California

  • FOOD FRIENDS
  • Anything with Sautée Mushrooms
    Beef Bourguignon
    Creamy & Runny Cheeses